Community

Done: the product, the inside and outside of it, the marketing strategy. Still, it can't do without the customers and community.
The chief idea is communication, sharing information, and the sense of being a part of something greater. That’s how a project communicates its vision and values to the users. A motivated customer, in turn, will contribute not only money, but more importantly, their time, engagement, skills, which are commodities the project benefits from.

Community building

People around the project are the most valuable asset, They are a source of content and free advertising. We’ve been doing it for a long time, and understand Web 3.0 audience’s psychology and profile, and we know what to do to build a community out of them.

Things to do at this stage:

Determine your target audience
Create a customer profile, their pain points and needs;
Your project’s tone of voice, how it communicates and connects with its audience (formal/informal, etc.);
Set up key social media accounts and pages;
Create traffic sources, i.e. where users will come to the project from;
Attract audience with soft landing and help for newcomers, answer all the questions they ask (even silly ones);
Help newcomers make their way into the project, providing necessary guides and links.

Community management

A community manager is a leader of a pack, so to speak, a link between a project and its audience. They make a community out of user mass, lead it in the right direction, and turn newcomers into long-term members.

Community management includes:

The way the community is managed;
Creating a friendly, comfortable environment;
Promoting user communication;
Getting community members to learn about the ecosystem and the project;
Motivating users to buy or do other actions;
Tracking community engagement metrics, reporting;
Customer support (answering questions, troubleshooting, etc.);
Dealing with negative customers, objection handling;
Building and retaining loyalty;
Spread the project’s values to the masses.

Summary

As a result, you get a close-knit, wholesome, and loyal community. The audience is interested in the product, motivated to buy it and spread the word. Feedback, repeat purchases, activity, engagement, and UGC will become one of the most inexpensive and effective ways of promoting your business and what separates you from the competition.